WOLF PR evolves relevance for cultural creators.

Good stories, clever minds and excellent staging make cultural creators successful.

WOLF PR supports exceptional personalities and projects in finding their media niche. A collaboration with BIPoC and LGBTQIA2S+ clients is of particular concern to us.

Services

WOLF PR offers comprehensive consulting for cultural creators in the fields of press and public relations. Our core competence is the development of holistic, custom concepts for a distinctive profile.

  • Personality Branding

    We develop a media relevant profile for our clients based on psychoanalytic tools.
  • Brand Collaborations

    We look after our clients from the inquiry through contract negotiations to personal production support.
  • Artist Relations

    Based on defined communication concepts, we place our clients in analogue and digital media channels. Furthermore, we pay attention to a continuous exchange with all relevant media representatives.
  • Digital Storytelling

    Together with our clients, we develop tailor-made content for your social media presence based on visual and content-related topic planning.

About

Starting in 2001, I studied FASHION JOURNALISM and MEDIA COMMUNICATION at AMD in Munich and worked for SZ-MAGAZINE and QVEST MAGAZINE. In 2004, I graduated with distinction and the diploma topic STREET ART. Afterwards, I worked as a PR Manager for MAX MARA, SPORTMAX, and ETRO at SCHRADER CONSULT in Munich. Subsequently, I moved to Berlin to work as an editor for DEUTSCH and LODOWN MAGAZINE. Additionally, I interviewed numerous well-known personalities such as SHEPARD FAIREY (OBEY), DAMON DASH, NIKOLAI KINSKI, among others, for publications in various media and conceptualised campaigns for TRIUMPH and advertorials for GALERIES LAFAYETTE, the FRENCH EMBASSY, and VW. During this time, I took acting lessons and performed in film, theatre, and advertising. In 2020, I founded the agency WOLF PR to combine my expertise as a PR Manager, journalist, actress, and culture enthusiast. In 2022, I additionally established WOLF MANAGEMENT as an agency representation for actors. In the same year, I took over the press management of PRO QUOTE FILM for twelve months, designed a campaign for GENDER EQUALITY IN THE FILM AND MEDIA INDUSTRY during the Berlinale, and organised the corresponding press conference with the presentation of the demands to CLAUDIA ROTH in the Bundestag. In 2023, I coordinated the campaign around FILMMAKERS FOR UKRAINE. In 2024, I conceptualised an AGE DISCRIMINATION CAMPAIGN for PRO QUOTE FILM and produced the political campaign #ENOUGHSAID. Additionally, I completed a MASTER OF MANAGEMENT IN ARTIFICIAL INTELLIGENCE at the ACADEMY FOR AI, funded by the EU.

 
Stefan Klüter

Social Media

WOLF PR provides the right content. To do this, we identify and define the digital talking points for our community.